Roche AV is excited to announce the appointment of Cameron Alexander as our new Head of Business Development – Corporate & Retail. Known for his track record in building impactful partnerships and delivering value-driven solutions, Cameron is poised to lead our expansion into the corporate and retail sectors. His role will include developing connections with MYCC members and designing AV strategies that meet their unique needs, complementing our already strong foundation in the education sector.
Established over 50 years ago, Roche AV has built a reputation as a trusted provider of cutting-edge audio-visual solutions, blending technical expertise with a commitment to customer satisfaction. With a team of industry-leading experts, we are driven by the goal of delivering AV experiences that enhance communication and engagement across multiple sectors. Our projects range from seamless AV setups in learning environments to sophisticated boardrooms and digital signage solutions, and our commitment to innovation keeps us at the forefront of a rapidly evolving industry. Our team understands that every client’s needs are unique, which is why we prioritize building lasting relationships and providing tailored solutions. By working closely with our clients, we ensure our systems are both functional and future-proofed, ready to support their operations long-term. With Cameron on board, we’re looking forward to translating this approach to the corporate and retail markets, aligning our services with the strategic needs of MYCC members.
As a longstanding leader in the education sector, Roche AV is now setting its sights on strengthening our corporate partnerships within the MYCC community. We invite fellow members to connect with Cameron (calexander@rocheav.co.uk) to explore how tailored AV solutions can enhance their business operations. Whether you’re looking to upgrade meeting spaces with the latest in AV technology, implement digital signage to boost brand presence, or need integrated systems for seamless communication, Roche AV is here to help.
Reflecting on his new role, Cameron shared, “I’m thrilled to join Roche AV at such an exciting time. The opportunity to build upon Roche’s incredible legacy while expanding our reach into corporate and retail sectors is a challenge I’m eager to take on. I look forward to working with MYCC members to understand their unique needs and goals, and to help them harness the full potential of advanced AV solutions to elevate their businesses. Together, I believe we can create impactful, long-lasting partnerships.”
Peter Midgley, Managing Director at Roche AV, added: “We’re thrilled to welcome Cameron to Team Roche and look forward to the innovative perspectives he brings to our corporate and retail growth. Cameron’s focus on strategic collaboration will allow us to build AV solutions that make a genuine impact on business performance and customer engagement. Please join us in welcoming Cameron and please don’t hesitate to reach out to him to discuss how Roche AV can support your organisation’s AV needs”.













