Member Event: Northern Media – Build a Greener Brand (Without Greenwashing)

Learn how to make your brand more eco-friendly, sustainable and win more customers at our event on building a greener brand!

Sustainability isn’t just about the planet anymore – it’s about people, purpose, and principles. From ethical sourcing to inclusive workplaces, from environmental impact to transparent leadership – building a responsible brand goes far beyond “green.”

Join us online for a practical, inspiring workshop on how to integrate ESG thinking (Environmental, Social & Governance) into your brand – whether it’s your headline message or simply part of how you do business.

We’ll explore how to:

• Define your purpose and values so they align with what you stand for – and how you operate
• Set ESG-driven goals that feel achievable and authentic to your business
• Measure your footprint and social impact to turn data into meaningful action
• Understand what your customers, investors, and community expect from a responsible brand
• Audit every area of your business that shapes your ethical and environmental reputation
• Integrate ESG principles into your brand story, messaging, and differentiation
• Build transparency and trust through your website and social channels
• Tell stories that connect – about people, progress, and impact
• Attract and empower a team who share your values

Presented by Peter Boydell (Theodore Communications), Jonathan Scott (Northern Media), and Jess Venson (Northern Media), this session will help business owners and marketers create brands that don’t just say they care – but show it through meaningful action and credible communication.

Because the future belongs to brands that do good – not just those that look good.