LIT Communication has been appointed to handle the PR for second-hand cashmere brand, Nearly New Cashmere Co with a tailor-made digital PR strategy and media relations.

Established in 2018 and based in Yorkshire, LIT Communication is a conscious copywriting and PR agency specialising in ethical communications, public relations management, and strategy. The agency is a remote-first, 4-day working week business that supports clients to drive organic business growth and brand awareness.

Sophie Marsden, Director of LIT Communication, explains: “We’ve recently started to focus on working with climate-conscious and sustainable companies. 

“The opportunity to work with people like Alison and her team, whose values closely align with ours, is fantastic. We can’t wait to communicate the brand’s story and raise awareness of the positive impact that second-hand fashion can have on the planet.”

Nearly New Cashmere Co Founder, Ali Orr, commented: “PR is a significant investment for our small business marketing budget. So, we needed to choose a team that could help us multiply our output and maximise every penny spent on marketing. It was clear from their pitch that this would be the case with LIT Communication. Like us, LIT Communication is a small but ambitious team, so it was an easy value-led decision.”