The Fantastic Media Stand at The John Smith’s Stadium, Huddersfield, will become the Big Red Stand at the start of the 2022/23 season.
The two companies who have been working together for several years have agreed to swap the title, which Fantastic has supported for the last 15 years.
The switch will see Big Red take on the stand name, but the bold colours will very much remain Big and Red.
Mike Lomas, Managing Director of Big Red says:
“Fantastic Media and Big Red have been close advisors and partners in business for a long time. I admired what their Managing Director Andy Hobson did 15 years ago by sponsoring the stand in his first year of setting up Fantastic Media. It was a very brave and bold statement, but it certainly cemented them as the big agency in the north and a huge contribution to their brand awareness. I broached the subject of taking on the mantle and we took it from there.”
Fantastic Media took over the North Stand naming rights from Panasonic a few months before Huddersfield Town’s Centenary Game against Arsenal back in 2008, although Andy, had a more inclusive reason for sponsoring the stand. “I had been a big part of the team who delivered the concept of a new stadium for Huddersfield Town and the Giants and wanted to ensure the people of Kirklees could have a stadium for football, rugby, and concerts to be proud of.
I wanted to support a multi-purpose venue that would benefit our wider community, which has given me great pleasure as someone who lives in the area. For the past five years however, I’ve always said I would be happy to step aside should the right partner want to come in and replace us. I don’t think I could ask for a company better than Big Red.”
The stand has two tiers and houses, 16 hospitality boxes, and is completely seated. The lower tier contains temporary seats that can be removed for concerts, or other events, recently demonstrated by the hugely successful Hella Mega tour by American Rock band Green Day.
Huddersfield Town Commercial Director Ian Birtley says:
“I’ve known Andy not only since joining Huddersfield Town but in both our previous roles at other sports clubs. It’s fantastic to have so many businesses who work together in the town and who want to work for the greater good of the clubs. I’m really looking forward to welcoming Big Red on board but also to our continued support from Fantastic Media.”