Sportsbroker extend commercial partnership for three years

Jun 30, 2022

Back of shirt sponsor SportsBroker have furthered their commitment to Town

– SportsBroker and Huddersfield Town agree three-year extension
– Real-money gaming platform to continue appearing on back of shirt
– Commercial Director Ian Birtley and SportsBroker Founder and CEO James du Lieu comment

Town and SportsBroker have agreed to extend our lucrative commercial partnership for three additional years, with the agreement now in place until the conclusion of the 2024/25 season.

Having appeared on the back of Town’s shirts since February 2021, they will also continue to sponsor our HTTV Preview Show and Extra Time, whist extending that to include all match highlights.

A regular presence across the LED boards at the John Smith’s Stadium, the 2022/23 season will see the SportsBroker logo move from underneath the name and number on the rear of our shirts to the top, with replica kits to include their name at no additional cost!

SportsBroker allows supporters an interactive experience with live football, with CEO and Founder James du Lieu sharing his happiness with the extension:

“It’s a privilege to extend our partnership with Huddersfield Town.

“We have already had two wonderful years supporting the club and as we are both organisations driven to entertain it is a perfect synergy for our respective brands to extend the partnership for another three years.

“This is a huge part of our growth plans and we will be planning more fan engagement projects with the club and look forward to developing our partnership further.”

Huddersfield Town Commercial Director Ian Birtley added:

“I’d like to personally place on record my thanks to SportsBroker for not only extending their partnership with us for three more seasons but the tremendous support they have given to the club thus far.

“We are building a really strong understanding of the SportsBroker business and when James explained to me the plans for the business we were very keen to align with them on their journey and feel we can play a key part in their growth strategy.”

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